POPULUS® is one of the most innovative marketing and HR research firms in operation today. Our unique strength comes from our fully integrated combination of research science, technology, and business acumen. We deliver practical, data-driven insights and recommendations to our clients enabling them to seize market opportunities, capture the minds and hearts of their customers, and fully engage their workforce.
POPULUS, founded in 1984, has a rich history in marketing and HR research and consulting. We have worked with some of the best known companies in the world helping them measure the opinions and preferences of people and turning that knowledge into successful strategies and tactics.