POPULUS

Employee Research

The importance of effective HR management cannot be overstated. With strategic employee research, you can get actionable, measurable insights that will help you win the battle to keep your top performers--and your competitive edge.

POPULUS offers a unique combination of innovative research experience and Industrial /Organizational psychological perspectives that can enable your company to identify critical challenges and opportunities for effective HR management.

POPULUS will work with your team to build a custom research design that best meets your company's specific needs, but which also incorporates tested and documented research strategies and techniques.

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Satisfaction Research

Understanding customer satisfaction is important for customer retention and growth.

With a solid understanding of what drives customer satisfaction, companies can continue to refine and market their products and services to maintain and grow a loyal customer base.

POPULUS has assisted many companies to identify strategic leverage points as well as tactical opportunities to retain and expand their customer base.

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Research Data Services

At the core of market research lies the surveying of individuals to collect primary source data to use in many kinds of analysis and reporting. POPULUS is a leader in using web-based technologies to develop complex surveys for consumer and B2B research at very affordable prices within very tight timelines.

While several “self-serve” online survey research services have emerged, such as SurveyMonkey© and Zoomerang©, many businesses have found these tools inadequate when dealing with complex research needs. Some examples of more complex research include conjoint (trade-off) exercises, multi-language studies, difficult sampling needs, or ongoing studies where data integrity across multiple waves is crucial. Working with Sawtooth Software®, POPULUS even pioneered the implementation of web-based Adaptive Conjoint Analysis research methods.

POPULUS provides the personal service and market research expertise needed to handle the most challenging surveying projects. Our goal in assisting market research professionals and individual businesses is to give our clients the understanding and confidence they need in their research in order to collect better information, make better decisions and experience better results.

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Customer Testimonials

“We use POPULUS, not just because of their market research expertise, but also because they can explain difficult concepts in terms we can understand and use to help our clients. Recently, on a challenging project, our client asked a question about some calculations used in our conjoint analysis that we weren’t prepared to answer. But after a quick email and phone call to POPULUS we had a thorough understanding of the issue, plus a simple example we could use to show how the calculations were done. That’s the kind of service we just can’t find with big data collection services."

“We’ve found that for simple and quick surveys there are plenty of options like SurveyMonkey© to get them done, but we turn to POPULUS when we have a survey with complex logic, multiple languages, or especially ongoing studies for multiple respondent groups. They can program the most complex multi-language survey in just a few days and at a very reasonable cost. But most importantly, they DON’T always do just what we ask them. People at our company are busy and many are not survey research experts. So they make mistakes and overlook important issues. We count on POPULUS to catch those mistakes and bring things to our attention that would cause problems later in the survey. This means we get the right data the first time we field a survey. This saves us time and money and makes us look good to our clients.”

“The entire POPULUS team did a great job in meeting our research objectives, excruciatingly tight timeline and limited budget. They did this by employing creative techniques while still honoring sound research principles. …[T]he research data was the glue that pulled it together. …After conducting the research, our executives were able to move forward with confidence in knowing we were introducing a service that offered value to the customer.”

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Market Segmentation / Market Structure Analysis

POPULUS can develop a segmentation scheme based on individuals' attitudes, perceptions, beliefs, and/or behaviors. Rigorous statistical analysis will yield segments that are reliable, discriminating, and valid.

Market structure analysis or segmentation identifies and profiles subgroups of any given population. POPULUS has conducted numerous segmentation studies for a diverse set of clients involving a wide range of products, services, and institutions. POPULUS has been on the cutting edge in the development of sophisticated techniques for the analysis of market segmentation data and graphic presentation of the analytical results.

POPULUS is widely recognized as an innovator in its use of advanced statistical analyses for understanding the structure of complex markets and competitive forces that drive those markets.

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Business Development Research: Products & Services

For several major national and multinational organizations, POPULUS has provided strategic insights into market needs, expectations, and preferences for new lines of products and services.

In addition to targeting new horizons of opportunity, POPULUS has assisted clients to avoid directions that, while appearing promising, would yield unsatisfactory returns.

POPULUS has worked in a wide range of industries and specializes in creating effective, synergistic dynamics between clients' industry familiarity and POPULUS' research proficiencies.

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Pricing Studies

POPULUS has guided many companies through the complexities of market conditions and variable product/service possibilities to determine their optimal pricing strategies for new and reconfigured products.

We don't offer cookie-cutter results. We work with clients to design the most appropriate research for their particular market.

Using sophisticated simulation models, you can anticipate the effects and interactions of changes in price, competitive mix, and market structures.

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Branding / Brand Stretch Analysis

Brand benefit-equity transfer, or "Brand Stretch," is a marketing research methodology that assesses the degree to which the benefits associated with a core brand can be extended to other products.

Brand Stretch is a strategic approach to understanding a brand's domain: that area of opportunity in which a brand can evolve and flourish.

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Communications / PR / Advertising Research

From the White House to international corporations to local businesses and agencies, POPULUS has enabled clients to critically assess the effectiveness of their organization's communications among the general as well as targeted populations.

POPULUS has provided analytical research based on both quantitative and qualitative methodologies.

Armed with these insights, our clients have been able to reinforce, re-deploy, or redesign their communication tactics and accomplish their desired objectives.

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Public Policy Research

International terrorism. Stakeholder perceptions and agency reorganization. Economic plan development. Strategic planning. Teenage attitudes regarding sex.

Working with a variety of public and private agencies, POPULUS has applied its research capabilities, in both qualitative and quantitative studies, to assess perspectives, awareness, attitudes, and behaviors concerning a spectrum of issues, events, and challenges.

With POPULUS' assistance, clients have been able to gain a clearer, more robust and actionable vision to meet their current and future objectives.

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